January 2015

How to Develop a strong mobile marketing strategy

We all know that mobile is an important medium to reach out to customers, yet many marketers do not how to use mobile as an effective medium in their marketing campaigns. Gartner 2014 marketer’s journal reports that mobile devices will win over all other digital mediums by 2016   Let’s look at some of the key reasons why mobile marketing is critical for brands and marketers   Connect directly to the right

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Understand your customer – Segmentation, Targeting and Profiling

To deliver the most effective, timely campaigns / promotions you need to understand your customers needs, preferences and purchasing behavior. Visualize an actual prospect and try to paint a complete picture of their needs, goals, and how your product can assist them. The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data and

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