Vinil Vadi

Spent last 15 years in startups as well as large billion $ corporations, engineering product cores in E-BIZ and consumer web segments for Fortune corporations like Asera Inc, WebMD, BP, BN.com, Walgreens, Tyson Foods, Cigna, Aetna, Aflac, etc

Maximizing the Business Benefits of Marketing & Sales Promotion Automation

Modern marketers use marketing and sales promotion automation to create new ways of appealing to customers by tracking and monitoring the progress of a marketing campaign. Automation helps marketers to keep track of customers, right from time customers view a product to the point where they convert and purchase the product. This data provides marketers with information on which marketing campaigns and promotions are the most effective.   Marketing Automation

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How to Develop a strong mobile marketing strategy

We all know that mobile is an important medium to reach out to customers, yet many marketers do not how to use mobile as an effective medium in their marketing campaigns. Gartner 2014 marketer’s journal reports that mobile devices will win over all other digital mediums by 2016   Let’s look at some of the key reasons why mobile marketing is critical for brands and marketers   Connect directly to the right

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Understand your customer – Segmentation, Targeting and Profiling

To deliver the most effective, timely campaigns / promotions you need to understand your customers needs, preferences and purchasing behavior. Visualize an actual prospect and try to paint a complete picture of their needs, goals, and how your product can assist them. The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data and

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Choose the right marketing automation solution

Always work with an automation partner / platform who can help you understand how your target customers are responding to your campaigns / promotions. As you better understand how your products are bought, you can optimize the content and marketing that you deliver.   To help you choose the right Marketing Automation Software  work through the following questions.   How big is your organization? What’s your budget and resources? What aspect of

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