To deliver the most effective, timely campaigns / promotions you need to understand your customers needs, preferences and purchasing behavior.
Visualize an actual prospect and try to paint a complete picture of their needs, goals, and how your product can assist them.
The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive.
Effective targeting starts with clean data and the ability to segment based on both who your prospects are and what they do.
Maximizing message relevancy improves lead generation and sales