KKCL has selected Meltag® as it’s marketing and sales promotion automation partner to design and execute its marketing and sales campaigns. Meltag® platform will be integrating all its inbound marketing activities across different mobile channels such as Mobile App, IVR and WhatsApp.
The key aspects of this engagement include:
- Pushing personalised offers and relevant content (videos, pictures, text) to shoppers and prospects
- Enabling an integrated real-time view of campaign performance
- Providing campaign analytics and conversion metrics
KKCL (http://www.kewalkiran.com/) is a 25 year old premium fashion brand that owns 4 iconic fashion apparel brands – Killer, Integriti, LawmanPg3, Easies and 2 fashion retail destinations – K-Lounge, Addictions.
With over Rs. 300 crores sales, KKCL today has 4 manufacturing units located across 3 states with an annual capacity of over 3 million apparel pieces.