KKCL has selected Meltag® as it’s marketing and sales promotion automation partner to design and execute its marketing and sales campaigns. Meltag® platform will be integrating all its inbound marketing activities across different mobile channels such as Mobile App, IVR and WhatsApp.

The key aspects of this engagement include:


  1.    Pushing personalised offers and relevant content (videos, pictures, text) to shoppers and prospects
  2.    Enabling an integrated real-time view of campaign performance
  3.    Providing campaign analytics and conversion metrics

About KKCL

KKCL (http://www.kewalkiran.com/) is a 25 year old premium fashion brand that owns 4 iconic fashion apparel brands – Killer, Integriti, LawmanPg3, Easies and 2 fashion retail destinations – K-Lounge, Addictions.

With over Rs. 300 crores sales, KKCL today has 4 manufacturing units located across 3 states with an annual capacity of over 3 million apparel pieces.

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