Understand your customer – Segmentation, Targeting and Profiling

To deliver the most effective, timely campaigns / promotions you need to understand your customers needs, preferences and purchasing behavior. Visualize an actual prospect and try to paint a complete picture of their needs, goals, and how your product can assist them. The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data and

Read more

Choose the right marketing automation solution

Always work with an automation partner / platform who can help you understand how your target customers are responding to your campaigns / promotions. As you better understand how your products are bought, you can optimize the content and marketing that you deliver.   To help you choose the right Marketing Automation Software  work through the following questions.   How big is your organization? What’s your budget and resources? What aspect of

Read more

    1 2