Ruchi has selected meltag® as it’s marketing and sales promotion automation partner to design and execute its sales promotions.
meltag® will be enabling instant gratification & Sweek-stakes based consumer promotion programs on their premier brands – Sunrich & Mahakosh
The key aspects of this engagement include:
- Target a 5% Increase in sales, meltag would use a consumer segmentation, targeting and profiling strategy to achieve this.
- The promotion will run on 1/2 million sun rich products, pan India
- The promotion campaign features Sudeep (Kannada Cinema’s Leading Hero), and some 20 lucky winners get to meet and spend time with the Star.
- The consumer connects gathered will be used to build a sustained engagement and nurture brand loyalty
About Ruchi :
Ruchi Soya is India’s largest manufacturer of edible oil. Ruchi Soya has been ranked at 175 in the top 250 consumer products companies, in the
“Global Powers of the Consumer Products Industry 2012″, according to report published by Deloitte Touche Tohmatsu (Deloitte).
Ruchi Soya Industries Ltd. has also been rated as No 2 FMCG company in India.
With a turnover of over US$ 5 Billion, Over the years the Ruchi group has metamorphosed from a trader to a manufacturer & marketer of edible oils,
fats and other soya based products company with a strong portfolio of brands viz. Nutrela, Mahakosh, Sunrich, Ruchi Gold & Ruchi No.1.