Tag: "customer connect"

Maximizing the Business Benefits of Marketing & Sales Promotion Automation

Modern marketers use marketing and sales promotion automation to create new ways of appealing to customers by tracking and monitoring the progress of a marketing campaign. Automation helps marketers to keep track of customers, right from time customers view a product to the point where they convert and purchase the product. This data provides marketers with information on which marketing campaigns and promotions are the most effective.   Marketing Automation

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Understand your customer – Segmentation, Targeting and Profiling

To deliver the most effective, timely campaigns / promotions you need to understand your customers needs, preferences and purchasing behavior. Visualize an actual prospect and try to paint a complete picture of their needs, goals, and how your product can assist them. The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data and

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